Adrian

Bratags Month 2 Update – June 2025

After a cross-country road trip in May, Bratags made big strides in June — from onboarding waves of new Models to launching our subreddit and refining Collector engagement. Plus, upcoming features like Bra Tags and Vaults promise to deepen the storytelling behind every listing.

So, in May, I took my first cross-country road trip across the US and admittedly, not a whole lot of time was devoted to Bratags during the journey. Yet, despite that, the last month has been a whirlwind of meaningful progress and growth that I’m genuinely excited to share with you.

A Growing Community of Models and Collectors

One of the most heartening developments has been the surge in women signing up as Models. The level of engagement from new Models is encouraging and speaks to the strong, authentic connection this platform is fostering. That said, we’ve noticed a recurring challenge: a significant number of Models are signing up but haven’t yet completed their initial bra listings. This is our immediate priority, and the team is laser-focused on smoothing that onboarding hurdle to make it effortless for every Model to share their story and start earning.

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Building Features with Community in Mind

We launched new surveys designed specifically to boost Collector engagement. Understanding what drives our collectors is vital, and these surveys help shape future features and experiences that truly resonate. Alongside this, the onboarding process has been refined—making it more intuitive and welcoming for new Models.

https://www.reddit.com/r/usedbra/

The Bratags subreddit, r/usedbra, was quietly launched this month — it's still early days, but it's live and ready for the first wave of curious collectors and supportive Models to help shape it into something special. It’s an exciting extension of our ecosystem that gives collectors and Models yet another space to connect.

To empower Models in promoting their listings and profiles, we built a featured bra widget. This embeddable tool allows Models to easily share dynamic links to their Bratags pages across social media and personal sites. This will be updated soon for better customization and streamlined user experience.

Bug fixes and quality-of-life improvements have been ongoing across the platform, tackling issues reported by users to keep Bratags running smoothly and securely.

Looking Ahead: Bra Tags and Bra Vaults

We’re deep into developing the Bra Tag functionality — a key feature that will allow Models to associate rich metadata and intimate stories directly with each bra. This feature promises to deepen the storytelling aspect that makes Bratags unique, giving Collectors a richer, more immersive experience.

Equally important are the Bra Vaults, a system designed for Models to upload and manage bra-specific content such as photos, videos, and personal narratives. Collectors will also benefit from better asset management, allowing them to curate and revisit their prized collections more easily.

A Bratag NFC disc displayed beside a traditional fabric pastie, highlighting the similar size and form. — Close-up shot of a Bratags Bra Tag next to a standard pastie

You can read more about these upcoming features in our recent blog posts:

Reflecting on Our Journey – Startup Spirit Meets Purpose

Like the early newsletters of companies that would become household names—Apple in their garage, Amazon before the worldwide web boom, or Netflix in its infancy—we see ourselves as a scrappy startup with a bold vision. These companies embraced transparency, celebrated their wins and challenges alike, and nurtured a community that believed in the mission as much as the product.

We’re adopting that same voice here: candid, ambitious, and community-centric. Every bra listed, every story shared, and every new Model who joins brings us closer to realizing Bratags as the definitive platform where intimate stories meet collectible passion.

Thank you for being part of this journey. Whether you’re a Model, Collector, or supporter, your involvement is the lifeblood of Bratags. We’re listening, learning, and building every day — and we can’t wait to share what’s next.

Warmly,
Adrian
Founder, Bratags

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